Mulvey's Analysis of Visual Structure Extended to Consider Racial Essay

Mulvey's Analysis of Visual Structure Extended to Consider Racial Difference - Essay Example Her work was roused by hypotheses introduced by Sigmund Freud and Jacques Lacan (Mulvey 836). She joined their hypotheses as â€Å"political weapons† (Mulvey 833) into her own work. In view of these ideas, she fought that customary Hollywood film place the watcher in a manly subject circumstance; and ladies are portrayed as negligible objects of appreciation. Customary Hollywood film cultivated onlookers to identify with the legend, clearly a man. She states (Mulvey 837): â€Å"In their customary grandstander job ladies are at the same time took a gander at and showed, with their appearance coded for solid visual and sensual effect so they can be said to indicate to-be-took a gander at-ness. Lady showed as sexual item is the leit-theme of suggestive exhibition: from pin-ups to striptease, from Ziegfeld to Busby Berkeley, she holds the look, plays to and connotes male want. Standard film flawlessly consolidated scene and narrative.† On the other hand, Mulvey states that ladies were â€Å"to-be-took a gander at-ness† (Mulvey 837). She considered two essential jobs in which guys translated female characters during this period. These were â€Å"voyeuristic† and â€Å"fetishist†. ... What's more, that she had not borne as a primary concern that the effect of a women's activist job may be distinctive on indiscriminate or hetero onlookers. Besides, she neglected to represent media crowd explores identified with fans and their interface with famous people. Mulvey wrote in reply that the motivation behind her composing was to incite however and present novel ideas rather than a consistent scholastic work. Be that as it may, her perspectives were somewhat adjusted on certain issues as shown in her resulting article â€Å"Afterthoughts on Visual Pleasure and Narrative Cinema†. For the most part, the depiction of blacks in Hollywood film and their clear cut nonappearance in films prompts judgment by onlookers. Ordinarily, dark onlookers abstain from recognizing themselves with portrayed characters and even restrict the persuading components regarding films. Most articles, for example, Mulvey’s ‘Imaginary Signifier by Christian Metz’, ‘Di fference’ by Stephen Heath and such rotated around issues of gendered viewership. Manohla Dargis and A.O. Scott have introduced an eye catching investigation of the embodiment of blacks in Hollywood in their article named â€Å"How the Movies Made a President† (Dargis and Scott). They show the improvement of characters relegated to blacks during the earlier decades â€Å"from the ghetto to the meeting room, from supporting jobs in kitchens, uniforms, and social-issue motion pictures to the thin culmination of the Hollywood A-list†. This draws consideration towards the pivotal likeness between how blacks are designated cliché and consigned jobs and how ladies experienced comparable unfavorable treatment. In spite of the fact that, the generalizing in characters is diverse for the two gatherings; however basically it speaks to the

UFOs Essay -- essays research papers

UFOs      "Little Green Men", "Martians", "Outer Limits" ! That is what individuals consider when outsiders and UFOs ring a bell. Outsiders have been near, as far as should be obvious, since 1561. The inquiry is presently posed, How come on the grounds that they [UFOs] have been located, experienced, and abducted; Why have we been kept in obscurity by our administrations? "Since UFOs were viewed as a security hazard, the report on these sightings was initially named mystery (Kadrey 22)." The name 'flying saucer' was 'authored' by an Air Force pilot in 1947, when he expressed that he had saw something that resembled a 'flying saucer'. "The government thought about UFOs and have been following them since 1947, which is to be accepted when the 'Age of UFOs' begun (Stacey 55). In this way, through the following pages the hypothesis that UFOs are genuine due to confirm the legislature has concealed, the quantity of sightings, and the uncountable number of kidnappings, will turn into a reality.      The first explanation that will be tended to, is the mystery and Government coverup of UFOs.      "National Security Agency, or NSA, an abbreviation frequently expected by insiders to signify 'SAY Nothing' , (Stacey 40) " has been accused for many UFO legislative concealments around the country. "Our issue is with government mystery, since it enlarges the hole among residents and the administration, making it substantially more hard to take part in the vote based procedure (Stacey 40)," says Steven Aftergood while tending to UFO mystery. The UFO mystery, or as it is some time ago know as the "'Cosmic Watergate' : the continuous conceal of the administration's information about extraterrestrial UFOs and their earthly exercises (Stacey 36)" is accepted to be begun during the Nixon organization, which is still under alot of examination. The Nixon Organization additionally settled the Freedom of Information Act [FOIA] in the 1970s', it made the way for alot of truth and more coverups. " I don't figure they would do a 300-page report on all that they detect," says Joe Stefula who is a UFO specialist. The "military would far rather have individuals accuse such things for flying saucers than them (Brookesmith 14). "      Several mystery UFO Projects ... ...ng reclaimed on board the UFO and flown (with her vehicle too on board) back to the site of the kidnapping. (Brookesmith 108) "      In end, I accept that UFOs, Aliens, EBEs, or whatever you call them; do have the way in to our future in the presence of humankind. In spite of the fact that, mystery settlements with our administrations may not actually get what we need, we can battle back. Lets bounce back for a second and ask ourselves an inquiry now: What on the off chance that we were in a similar situation, wouldn't we need ourselves to be sound as well, and take what we need? On the off chance that we take a gander at the outsiders activities from their viewpoint, what they are doing is actually what we are doing to ourselves by annihilating the o- zone layer. So for what reason wouldn't they be able to do likewise to us? I feel that the proposal to demonstrate the presence of UFOs as expressed that Government coverups do represent a danger to the truth and national security of our nation, UFO sightings and kidnappings do present a danger as of now and we should be prepared at all chances to uncover the Government what's more, The outsiders.                          The End.

How to Write the University of North Carolina Chapel Hill Supplement 2019-2020 TKG

How to Write the University of North Carolina â€" Chapel Hill Supplement 2019-2020 The University of North Carolina at Chapel Hill is in, you guessed it, the beautiful town of Chapel Hill in the wonderful state of North Carolina. A public research university, UNC offers affordable in-state tuition, so if you are a North Carolinian already, it’s definitely worth a look. It isn’t an easy school to get into, though. Only about 24% of students who apply are invited to join the 19,000 strong undergraduate student body. If you go, you’ll join the likes of sports greats like Michael Jordan and Mia Hamm, and great-greats like doctor-turned-comedian Ken Jeong. UNC kept things simple this year by having the same supplement as last year. Luckily, we think it’s a pretty great one! In the supplement, they ask you to pick two of four prompts and answer each in 200-250 words. Below, we break down each prompt to help you choose the best ones for you and ace your answers. Tell us about a peer who has made a difference in your life.This isn’t a bad prompt, but we wouldn’ t go so far as saying that it one of our favorite choices out of the four. This disappoints some people because it’s a pretty easy one to tackle. People usually write about their, grandmother, siblings, or best friend. Unfortunately, these are people we generally ask our students not to write about. Why? Because it’s distracting.If you are going to introduce secondary characters (aka anyone other than you) into your application, you need to be able to reflect yourself off of them. As the adage goes, you are who you hang out with. Or, in this case, you are who you write about. If you insist on going with this prompt, you also need to avoid writing about anyone within the framework of you helping them or providing them with something. UNC wants to know how someone has made a difference in your life, not how you tried to make a difference in theirs.   What do you hope will change about the place where you live?We really like this question. It offers the perfect opportunity to go fr om a macro idea to a micro example. Think about a big problem and then zoom in on your community and examine how it applies where you live. Maybe homelessness is a big issue around you, and you hope that better housing services will be created to serve that population, or perhaps farmers are being squished out for subdivisions, and you hope your community will rally around farmers while pressing for property tax controls to help keep family farms in business. Looking local is critical here, but you don’t need to think too small scale. You also don’t need to get granular. While you are answering, remember that they didn’t ask you how. They asked you what. They don’t expect you to draft up a proposal and budget. Allow yourself to be a little idealistic and to envision a better future without the tether of how you’d pay for it. What is one thing that we don’t know about you that you want for us to know?We told you we liked this supplement. This is such a stellar place for h umor. If you pick this prompt, embrace it fully. Be earnest and be playful. Write about something that you love to do that is nowhere else in your application. Do you love to make homemade pizza? Awesome. Do you write poetry about pigeons? That’s curious, but you can work with it. Allow yourself to be fully yourself here. They want to know something that isn’t anywhere else, so have fun with it.  What about your background, or what perspective, belief, or experience, will help you contribute to the education of your classmates at UNC?We are iffy about this question. It’s awesome to have a diversity question, but it can also be a bit of a trap. When simplified down to its essence, it’s asking “how has your background changed you?” If you choose to go this route, we recommend picking something about yourself to focus on that is not physically visible. We like to start by examining what things in your family life or lived experiences have shaped your belief system â€" and then we dig into the ones that resonate most.  The biggest caution that we can give is to not fall back on tragedy. Bad things do shape us, but when you are writing an application, you want to coach the reader into envisioning your successful future. That can be really tough if you use precious words to focus on tragic experiences. Challenges are good, hardship can be woven into beautiful stories, but wallowing in tragedy can weigh an application down. Try to focus on the positive things that have shaped you into the awesome person that you are. And if you’ve gotten this far, you’re well on your way to your next chapter.    We’re good at talking through ideas. Let us know if you need help.

Draft Business Plan Essay Example Pdf - Free Essay Example

Sample details Pages: 5 Words: 1446 Downloads: 8 Date added: 2017/06/26 Category Business Essay Type Case study Did you like this example? Executive summary Spice Man aims to establish itself as a B2B focused company specialising in the distribution of premium organic specialty Asian cooking sauces in the UK. It aims to capitalize on the growing consumer demand for quality healthy food and the UKs love of Asian food in particular. The company has secured funds and warehouse/office facilities and its founder has already negotiated the sale of 5,000 cases each, for the four leading specialty Asian supermarkets across the UK. Contents Executive summary p.1 Mission statement p.2 The product mix p.2 Productp.2 Pricing p.2 Place p.2 Promotionp.3 SWOT market overview p.3 Strengthsp.3 Weaknessesp.4 Opportunitiesp.4 Threats p.5 Competitorsp.5 Operational channels p.6 Finance strategy p.6 Spice Man assets p.6 Budgeting sales p.7 Expenses/Overheads p.7 Human resources strategy p.7 Summaryp.8 Referencesp.8 Don’t waste time! Our writers will create an original "Draft Business Plan Essay Example Pdf" essay for you Create order Mission statement Spice Man is a B2B distributor of premium quality organic Asian cooking sauces to the specialty supermarket sector, in four key areas across the UK. Spice Man aims to fill a clear gap in the market and cater for growing customer demand for high quality, healthy premium Asian sauces. The product Mix Product The product concept: †¢ Premium quality specialty imported South East Asian cooking sauces †¢ The USPs of the product: organic luxury ingredients and completely authentic recipes developed by top specialist chefs The types of sauce include: †¢ Rendang sauce and fried rice sauce from Indonesia †¢ Curry noodle sauce from Thailand †¢ Curry sauce for fish and one for lamb from Malaysia Pricing †¢ The average cost to Spice Man of a case of 12 jars of any of these sauces, including cost of shipping insurance and freight (CIF) for arrival at Southampton is estimated at  £6.80 †¢ The RRP of  £2.49 would produce  £1.92 profit per jar and the hoped for 100% mark-up on products would mean that Spice Man would sell its products to an intermediary for  £1.25, producing 67.8p profit †¢ Of the initial stock of 35,000 cases, Spice Man needs to sell the vast majority 84%, at the full retail price in order to break even Place/distribution †¢ The distribution of Spice Mans products will be to up-market speciality supermarkets in London, Bradford, Manchester and Birmingham (key Asian food hubs). This could be challenging as ‘dealing with new suppliers has unpredictable aspects †¢ Spice Man will use its new warehouse in Southampton, to stock products. Delivery will be handled initially by a logistics firm. If things develop well, Spice Man hopes to invest in its own delivery vehicles, plus drivers. Promotion †¢ The sauces will be branded with ‘Spice Man labels stressing the organic, authentic nature of the products †¢ Although the focus is B2B, Spice Man also aims to promote the launch of his new sauces in ethnic minority based newspapers. Research has shown that in relation to grocery shopping, the majority of ethnic consumers found this to be an important source of food information SWOT Market Overview Strengths †¢ The UKs diverse population and the growth of worldwide travel have developed the UKs taste for Asian cooking sauces and this trend is set to continue †¢ Asian food has an image of being healthy and quick and easy to prepare, as a result the oriental grocery food market is worth  £146m with a growth of 4% year on year. Indonesian food has grown 82% in value since 2007. †¢ 8 out of 10 UK households buy a cooking sauce at least once every year, with the average shopper buying once every three weeks †¢ There are few equivalent products available Weaknesses †¢ The retail price of Spice Mans sauces is relatively high at  £2.49 per jar and in todays difficult economic climate customers may prefer cheaper, trusted products †¢ There is strong competition from other ethnic food markets such as the Italian food sector in the UK, which has the largest market share and is worth  £324m and grows by 8.7% each year 3 †¢ Consumer interest in health has encouraged some customers to stop using ready-made sauces 4 Opportunities †¢ The cooking sauce market will grow by 7% by 2011 4 †¢ Key competitor markets are under pressure e.g. sales are static in the Indian food sector 3 †¢ More shoppers with children are buying, as are up-market shoppers and customers under 28 years old. There is also growing consumer demand for higher quality, greater nutritional value and more convenient formats. This could offer communications opportunities for Spice Man to differentiate itself from its mass of competition. Threats †¢ The competition is fierce in the Asian cooking sauce market and new, competitively priced products are being introduced all the time Competitors The competition is strong in this market and new, competitively priced products are continually being introduced. Key brands in competition with Spice Man: †¢ Sharwoods quality brand, Red Thai sauce  £1.57 †¢ Lloyd Grossman premium brand at  £2.09 per jar †¢ Supermarket own brands high quality yet reasonably priced products such as Tesco Finest Thai curry sauce (Red or Green Thai) at only  £1.65. New variants include Finest Yellow Thai and Finest Laksa at  £1.49 †¢ Pataks Karai – quality mainstream sauce at  £1.57 †¢ Goldfish Curry sauce (specialty product)  £1.49 per container †¢ The Real Organics Food Company organic Thai cooking sauce at  £2.69 per jar (only currently available in the south of England) †¢ ‘Xotiq produces ambient South Eastern Asian meal kits which are distributed through independent grocer shops, butchers, delicatessens, farm shops and garden centers Operational channels Specialty supermarkets have been identified as the best retail outlets because: †¢ Such operations can be flexible in their terms and conditions, whereas mainstream supermarkets will want to impose conditions such as low promotional prices †¢ Specialty supermarkets already target the kind of customers that Spice Man sauces will appeal to Suitable outlets include: †¢ London Hoo Hing leading independent supermarket network and delivery service †¢ Birmingham Sing Fat Chinese supermarket and wholesalers †¢ Manchester Win Yip and Woo Sang supermarkets †¢ Bradford the Pride Asia supermarket chain Sales agreements have been established with these stores with each taking an initial stock of 5,000 cases. Finance strategy Spice Man assets: †¢  £100,000 in seed capital to invest in the initial stock †¢ Further  £350,000 loan secured from a high street bank Budgeted sales: †¢ Spice Man hopes to make 67.8p profit per jar. If it sells all its initial stock, it will make an overall profit of  £284,760 (on 420,000 jars) Initial Expenses/Overheads The following cost must be deducted from any profit made: †¢ Initial stock of 35,000 cases, then future stock †¢ Premises rental of small warehouse in Southampton with tiny onsite office †¢ Power (light, heat, electricity, gas) †¢ Telephone †¢ Insurance †¢ Transport cost of goods plus insurance (inbound and outbound) †¢ Postage †¢ B2B Marketing and advertising †¢ Interest and bank charges payable †¢ Office stationery †¢ Founders salary †¢ Equipment hire for example, a small fork lift truck to receive and send on, cases of sauce †¢ Training budget specialist training in for example fork lift truck driving, health and safety etc. †¢ Petrol expenses – for sales visits to potential clients †¢ Expert fees including accountancy, lawyers etc. †¢ Depreciation office and warehouse materials and eventually delivery fleet †¢ Tax Human Resources Strategy †¢ The founder of the company is Indonesian and fluent in relevant Asian languages and English. He also has a track record in the food sales business as he was a successful Asian sauces salesman for Europe. He has the relevant skills to launch such a business and he will be the sole staff member in the short-term. †¢ As a distributer Spice Man will need to develop strong working relationships with three sets of key customers including suppliers of the sauces (based in Thailand, Malaysia and Indonesia), logistics partners and the eventual retailers of his product †¢ In the longer-term Spice Man hopes to employ staff including a sales force, warehouse packers, delivery drivers and a finance expert Summary Spice Man has already secured promising distribution deals in its key marketplaces across the UK. It has the human, financial and operational capacity to launch the business but will need to ensure that the quality of its products and service is top class, in order to cement the strong business relationships it needs to succeed as a B2B operator. References: Bainbridge, J., 2007. Sector insight: Cooking sauces sauces gain from premium push. Marketing, 24th January, pp.102 Cripps, P. 2009. Morrisons debut for northeast curry maker Maysan. The Grocer. [Online]. Available at: https://www.thegrocer.co.uk/articles.aspx?page=articlesID=198842. [Accessed 29th April 2009] Ford, R., 2009. Kitted out for an Xotic evening. The Grocer. [Online]. Available at: https://www.thegrocer.co.uk/articles.aspx?page=articlesID=198732. [Accessed: 30th April 2009] Hutt, M., Speh, T., 2009. Business Marketing Management. 9th edition. Thomson South Western. Mclleland, F., 2009. Ethnic foods offer convenience retailers variety. The Grocer. [Online]. Available at: https://www.thegrocer.co.uk/articles.aspx?page=articlesID=198830. [Accessed 29th April 2009] Omar, O. 2004. Food shopping behaviour among ethnic and non-ethnic communities in Britain. Journal of food products marketing, 10 (4), 39-57

Conjugating Chérir in French

Its likely that you know the French expression mon chà ©ri,  meaning my darling. Similarly, the verb  chà ©rir  means to cherish, so this should be an easy word to learn.   Conjugating the French Verb  Chà ©rir In French, verbs must be conjugated to express the past, present, or future tense. They must also match the subject pronoun, so the ending for I cherish is different than that for we cherish. This makes French conjugations more challenging than in English, but it will get easier as you learn more verbs. Chà ©rir  is a  regular -ir verb  and it follows a prescribed pattern in the conjugations. First, you must recognize the verbs stem, which is  cher-. Then, you will add the appropriate ending. For instance, I cherish adds an -is  to create je chà ©ris. Likewise, we cherish adds -issons  to create nous chà ©rissons. As you begin to recognize these common -ir  endings, you can apply them to similar verbs like  accomplir  (to accomplish) and  abolir  (to abolish). Subject Present Future Imperfect je chris chrirai chrissais tu chris chriras chrissais il chrit chrira chrissait nous chrissons chrirons chrissions vous chrissez chrirez chrissiez ils chrissent chriront chrissaient The Present Participle of  Chà ©rir The  present participle  of chà ©rir  is  chà ©rissant. This change is done by adding an -ant  to the stem  chà ©r-. This form is very versatile because you can use it as an adjective, gerund, or noun as well as a verb. The Passà © Composà © and Past Participle A  common way to express the past tense in French is with the passà © composà ©. For this form, you will conjugate  avoir, the  auxiliary verb,  for the subject, then attach the  past participle  chà ©ri. For example, I cherished is jai chà ©ri and we cherished is nous avons chà ©ri. More Simple  Chà ©rir  Conjugations As you learn more French, you may find uses for the subjunctive verb mood when the verbs action is uncertain. Likewise, the conditional verb mood is used when the action is dependent on something. In rare instances, you might come across the passà © simple or the imperfect subjunctive. These are primarily found in literature and you should be able to recognize them. Subject Subjunctive Conditional Pass Simple Imperfect Subjunctive je chrisse chrirais chris chrisse tu chrisses chrirais chris chrisses il chrisse chrirait chrit chrt nous chrissions chririons chrmes chrissions vous chrissiez chririez chrtes chrissiez ils chrissent chriraient chrirent chrissent The imperative verb form is used for short exclamations. When using it, skip the subject pronoun and say the verb alone: chà ©ris rather than tu chà ©ris. Imperative (tu) chris (nous) chrissons (vous) chrissez

Case Study Health Law And Policy - 986 Words

Essay Module 9 Intro to Health Law and Policy Fall 2014 Nancy Vincent TO: Hospital Board of Directors FROM: Office of the General Counsel RE: CEO Compensation Per the CEO’s anticipated renewal of his contract, the CEO has provided this Office with data the CEO personally obtained concerning salaries of the CEOs of other hospitals in the area. The CEO has requested that he participate on the committee to determine his compensation package, and specifically to participate in determining his own fair market value. Both the data and the CEO’s request to be on the relevant committee are problematic. This Office recommends that the CEO’s requests be denied, and that alternative measures be taken. Background The context for the issues presented is the effect of the CEO’s request upon the tax-exempt status of the Hospital. As a 501(c)(3) charitable organization, the Hospital must abide by basic requirements for the federal tax exemption by staying true to its charitable purpose. One of those requirements is that in order to be considered charitable, the Hospital cannot be seen to substantially benefit a private interest. There are two related prohibitions at work here: private inurement and private benefit. Private inurement is the more relevant prohibition, as it focuses on private benefits to those who are â€Å"insiders† (those who have a say in a hospital’s actions and decisions). The CEO would qualify as such an individual. A private benefit, by contrast, appliesShow MoreRelatedBill Is Violating Two Laws : Hipaa ( Health Insurance Portability And Accountability Act ) And Contract Law1277 Words   |  6 PagesIn this case study, I would say Bill is viola ting two laws: HIPAA (Health Insurance Portability and Accountability Act) and Contract Law. The reason Bill was in strict violation of HIPAA was because he was disclosing personal information of trauma patients to his attorney friend Anna in exchange for compensation. 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Performance Management of Organization

Question: Outline and Analyse the Problems Confronting CCC in the Short and Long term and offer Recommendations for their Resolution. Answer: Introduction: According to Van Dooren, Bouckaert and Halligan (2015) the process through which any organization systematically and strategically sets some objectives and manages their resources to reach out to the objectives is known as performance management system of the organization (PMO). Through this system the organization also keeps on reviewing the existing system to find out any in-discrepancy within the system that might lead to the collapse of the same. The success of any organization lies in the ways in which it can adopt changes within itself to match up with the external environment and sustain in the business (Hvidman and Andersen 2013). It has been observed that introducing changes in the organization has neither been simple nor can be done overnight. It requires time and is often associated with hindrances posed by the employees and clients in their acceptability of the situation. Changes within an organization can take place in various ways namely, cultural change, technological and even administrative changes. The way in which the organization manages the change depends on the perspective from which the changes have been made. This report takes into consideration an organization named Coxs Container Company. This organization brought about a huge changes in their administrative department through PMOs by implementing central administrative system. At the initial level the report gives a brief idea about the company. Then the report moves on focusing the problems faced by the chosen organization. The problems have been categorized into short and long term issues. After identification of the issues faced by Cox Container Company (CCC), this report shifts its focus on the organizational behavioural theories that have been violated. This report then tries to provide some recommendations which if followed might help CCC to settle internal disputes and manage to bring itself back into a profitable line of business. Background of the Company: During the year 1946, Harold Cox established his business which involves manufacturing containers of different shapes, sizes and materials. His company came to be known as Cox Container Company or CCC (www.coxcontainer.com 2017). The business has been looked after by the members of the Cox family who occupies the positions in the higher managerial level of the company. The product range varies from large metal containers for shipping and transportation to medium and small sized plastic containers. Since its inception, being first of a kind company, this organization has experienced a steady growth in their business by capturing both national and international markets. The Cox family having a deep rooted connection with their society provides employment mostly to the ethnic minority group of the region thereby helping them to gain financial and political stability in the economy (Corbett 1994). Recently, CCC has reported to face problems in some of their business area. The crux of thi s report is to identify those issues and trying to solve through recommendation. Problems of Coxs Container Company: The Cox Company after its establishment in the year 1946 faced negligible hindrance in its mode of operation. It is only in recent times that it has been facing several issues in its mode of operation. The hindrances that the company has been facing in regular terms for the last 5 years can be broadly categorized under two sub-headings namely, the long term and the short term. Short Run Problems: The short-run problems are those adverse impacts that can be reduced within a short span of time by implementing proper methods and policies. They usually do not create deep-rooted impact on the company (Champoux 2016). Two short run problems that CCC is facing are as follows: Trust factor: It has already been stated that the company has been engaged in providing job opportunity to the ethnic minority group. As Harold Cox, the founder of the company declared his retirement and handed over the charge to the general manager Erica Wilson, the employees started having problems and trust issues. Erica Wilson tried to restructure the functioning of the company through systematic approach of centralization starting with the recruitment of managerial specialists for different segments of the organization. This sudden action of recruiting new managerial experts in different domain to guide and control the organization gave the senior worker a sense of de-motivation. They felt insulted but kept quiet. However, their motive was identified by the unexpected behaviour of Abdul Aziz, the senior level production manager of the company. Training issues: The Cox Container Company has been into business for several decades but there has been clear reflection of paucity of skills amongst the employees. Hence, when a new system was introduced they felt threatened and unable to cope up with the newer system. This inadequacy of managerial skills has been reflected in the behaviour of Abdul Aziz. According to his perspective maintain and securing the on-floor production is both a sufficient and necessary part of his job. His behaviour also portrayed that he do not have any interest in the changes in both the external and internal environment of the company. Long Run Problems: The long run problems are those which cannot be eradicated easily and are interconnected in such a way that changes in one component creates a chain reaction within the organization (Champoux 2016). Problem in Centralization: Under the rule of Harold Cox, the company operated with high degree of autonomy in each of the segment, especially in the production department. There has been lack of hierarchical structure in the management and financial department. With the introduction of the new system, Wilson tries to hire specialists who can look after the different segments and thereby the autonomy has been hampered. Through the new system, each department is going to have an managerial executive who is going to be responsible for reporting the happenings of the department to the higher order central authority. This system hampered the senior level employees ego. They felt that they have been questioned upon their reliability and authenticity. All the three factors described above were the internal issues that CCC has been facing recently. On other hand, the external issues that the company have been facing recently have been discussed below. Entry of new market: The case study suggests that the company has been facing degradation in the level of profit over the last 5 years. This plummet in the level of profit has not been due to rise in the production cost but due to the increased level of competition in the economy. Earlier during the initial years, Cox Container Company did not face any competition from other firms. With the advancement of technology and increase in the level of trade, there has been an increasing in demand for movement of goods and commodities and thereby many new companies have entered in the market to reap the benefit of the growing demand. However, this has created problem for CCC. Recommendations for Solving the Issues: Once the issues faced by CCC have been identified, the next step that any company is going to take is to find a suitable ways in which these issues can be resolved by making changes in the organizational behaviour. Identifying the mismatch within an organization can be the first step in introduction of changes. The mismatch can occur as a result of negligence of the worker, faulty management system, ignorance about the external environment by the employees, lack of integration within the system and so on. Here by using Leavitts Diamond Model the internal factors that triggered the necessity to implement the changes has been observed (Kortina 2016). Figure 1: Leavitt's Diamond Model Source: Created by the Author By following this Diamond model it can be identified that the problems triggered from the structural side. Initially CCC having autonomous sub-system within the entire system is now facing issues with adaptation of the centrally administered system. The people belonging to the organization that is the employees are unable to adapt with the circumstances neither are they able to protest against it. Hence, dissatisfaction among them is taking a toll in the task they perform and thereby reducing productivity while increasing internal strife. In this section of the report initially the theory of organizational behaviour has been discussed. In the following parts some recommendations have been provided which might help CCC in improving their present scenario. Problem solving techniques requires implementing organizational behaviour within the institute (Miner 2015). The organizational behaviour is the systematic way of studying the human behaviour and finding out ways in which the human beings behave within an organization and the ways in which inter organization reacts to the issues. As opined by Hellriegal and Slocum the success of any organization in the long term depends on proficiency of the employees and leaders within the organization (Curtley and Slocum 2016). The company having competitive advantage provides an effective organizational behaviour within any company. The organizational behaviour has been broadly categorised under three types namely, micro level, meso-level and macro level behaviour (Naylor, Pritchar d and Ilgen 2013). The micro level organization studies the ways in which an individual interacts within the organization. In the given case study, there is existence of micro-level organizational issues. The meso-level organization deals with the ways in which different work groups within the organization interacts and identifies the glitches faced by them in the interaction. After going through the organizational behaviour theory, the ways in which people behave and the reason behind their unusual behaviour can be understood (Pinder 2014). Organizational Behaviour Theory: Recently, it has been observed that the organizations have been implementing havoc changes within their internal environment in order to adapt with the pressure coming from outside. As a result of globalization, there has been a huge change in the technology used, the political pattern within and outside the organization, increase in the level of competition and regulatory condition. The theories relating to organizational behaviour can be broadly categorised under few categories namely, theories of intelligence, motivation, personality, perception, behaviour and attitudes. Since, it has been observed that in CCC the issues mostly arises from peoples side, hence the motivational theory is going to be appropriate for discussion. Maslows Heirarchy of Needs: Abraham Maslow proposed this famous theory of hierarchy of needs. According to his theory, peoples level of motivation moves through several stages. The stages identified by Maslow are formed into hierarchical level starting from psychological need at the base. The other stages are safety, belonging, esteem and self-actualization (Cherry 2015). The physiological needs are the things without which people cannot survive. These are food, water, breathing and sleep. Safety needs is another requirement that people must have so that they have mental stability. Safety can be ensured by providing personal, financial, health security. The other level includes feelings of belongingness and attachment. Self-esteem plays a crucial role in motivating people in their workplace (Wilson 2013). Implication of Theory into CCC: The employees of CCC lacks in self-esteem and their egos have been hurt. Their sentiments have been tampered by implementing the new system. They feel that their financial safety is at threat. According to the statement of Abdul Aziz it seems that he and the other employees felt that the newly introduced central administrative system have been busy trying to prove that the old system is full of flaws and their view is correct in managing and bringing in synchronization within the organization. He felt that since he has been able to handle the production process without any defect and deliver all the consignment within time, so the working system and culture that he follows is impeccable. In this case study Aziz can be considered as the spokesperson voicing out the grievance of the entire employees. From the theory of Maslow, it can be clearly understood that the employees have been stuck at the base level of the hierarchical need. Few employees have been able to reach the second hier archy but none was could reach out to the third stage and hence this outburst of grievance took place. Hence, under this situation, in order to bring back the confidence of the people on the company and ensure the fact that they are still an asset of the company few changes can be taken up on the companys part. The possible changes that might prove to be helpful in regaining the confidence back are given below: Improving Communication: The approach of the new managerial specialists should be such that the old employees can relate themselves with the higher officials. Spreading awareness: The old employees are indeed dedicated but ignorance in their understanding in the external environment causes all the problems. By making them aware of the ways in which competition has increased and the need for having a centralized system might have solved the problem. Skill Development: CCC can provide incentive to those employees who are willing to take up the necessary training in skill development. Administrative participation: The employees can be made to believe that they are part of the system by allowing them to take participation in administrative purpose. The company can take in their opinion and discuss with them any issues prior to directly taking any decision. Conclusion: After going through the case study and trying to understand the entire scenario it can be said that like any other organization Cox Container Company has started facing problems in their organization. The company has been able to maintain its position for so long since 1946. Four factors have been identified as the root of the chaotic situation that the company has been facing in the past 5 years. Three of them being internal factor has been justified using motivational theory as proposed by Maslow. The fourth factor being external to the company cannot be reduced by any theory and has to be dealt with by improving the efficiency and productive capacity of the company through the newly launched centralized system. This system has been facing several hurdles in its implementation but can surely be removed if few such recommendations that have been mentioned can be followed. 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